Hello, My name is John Larsen.

I am a real estate investor and a committed steward of the environment. I realized some time ago that any effort to protect the environment had to be supported by good sound fiscal principles. Even saving the world costs money. Real estate investing provides that perfect intersection between doing good and making money. Its where the lines cross and I refer to it as sensible green.

Look around. Every property with outdated heating and cooling equipment, poorly insulated roofs or that fails to take advantage of the newest technologies affects world in several ways. First, it costs the property owners money in excess utility bills. Second, It makes the property less attractive for a potential buyer who will have to bare the cost of upgrading the equipment and the needless power consumption is harmful to the environment.

I specialize in putting together profitable real estate deals that also benefit the environment. In my mind profitability equals sustainability. I created this website to serve as an educational platform for investors interested in learning about the strategies that I use to create profitable sustainable real estate deals.